Traditionally, this has meant trying to get your website into Google (and others) search engine rankings so that it shows up when a potential customer of yours types in a “keyword phrase”. There are specialists and consultants that make their living working with companies to try and get their sites on the first page of Google’s search engine results for the keywords that everyone thinks will generate sales and leads. This consulting service is called search engine optimization.

Internet marketing has grown to include pay per click advertising. These are ads (when you do a Google search, they show up on the right hand side of the page) that are written by advertisers to be triggered when certain keywords or phrases are searched on. Each time a person clicks on the ad, they are sent to the advertiser’s website, and the advertiser is charged for that “click”. This is how Google makes billions of dollars.

The future of Internet marketing will be the social networking sites like Facebook. Here, the most efficient advertising will be “viral” and more “virtual word of mouth”. The most effective types of targeting for these advertising vehicles will be demographic targeting rather than keyword targeting. This is much more complex than search engine optimization and pay per click advertising, but has the potential to be much more profitable!

Our Internet marketing services include:

We believe in brands. In their power. Their value. Their increasing importance in customers’ lives. We believe our job is to help our clients build enduring brands that live as part of customers’ lives and command their loyalty and confidence.

A company’s brand should drive every single marketing decision. At eWorldWeb Services, we seek to insure that the brand is true in all its manifestations – from advertisings to the development of loyalty programs to web site design and interactive campaigns. We help our clients to build, grow and proactively manage their brands.

Let us put our knowledge and experience to work for you.

We make sure there is total transparency into what we’re going to do for your company, why we’re doing it, and exactly what our fees are.
We give you a comprehensive schedule of deliverables and milestones so that we can all stay on schedule.

And, finally, we hold ourselves accountable with detailed progress and status reports on all the metrics you need to ensure that your return on investment is where it needs to be.

Our process is generally broken up into 4 key phases:

At eWorldWeb Services we help companies build deeper connections with their customer base. Our goal is to create programs that directly talk to your customer’s needs and preferences. Programs that encourage a personal conversation and a deeper connection with your audience and one that ultimately drives them to take action. We know that measurement and tracking are important to a projects success. So we measure every program and track the bottom-line results of everything that way we know what is working and what isn’t and we can change, update or correct course immediately on every project.

Our direct marketing services include: